Carmen Electra has joined the numerous celebrities that are now in the beauty business with the launch of her new skin care line, Gogo.

The actress, singer, and model says the line is vegan, cruelty-free, gluten-free and paraben-free.

Gogo is based on a 3-step routine—Glow, Awaken and Nourish. The system aims to reduce visible signs of wrinkles, tighten fine lines, brighten dark spots, boost radiance—and more.

Electra shows the kit below, which is sold as a boxed set. The products are in turquoise blue bottles and jars with shiny gold caps. 

Other new beauty brands created by celebs are Pharrell Williams’ Humanrace, in refillable packaging — and Alicia Keys’ Soulcare, in partnership with e.l.f. cosmetics. 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by 𝐆𝐎𝐆𝐎 ™ (@gogo.skincare)